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Kerala Tourism launches Continuous Tourist Survey 2017-20

Press Trust of India  |  Thiruvananthapuram 

To accelerate the growth of in Kerala, the Department of has launched a three-year long Continuous Survey (CTS) from this year.

The 2017-2020 sample survey is being conducted in collaboration with M/s Datamation Consultants, selected through a transparent tender process, a press release here said.

The Centre will be providing financial assistance of Rs 25 lakhs, for the survey.

During 2010-13, had conducted a similar and a key finding was that a foreign stays an average of 18 days in Kerala, while spending Rs 81,000 on average.

The department is regularly collecting month wise statistics of foreign as well as domestic tourists visiting the state, through the Statistical Investigators of Economics and Statistics Department in method from all accommodation units in the state.

The survey is intended to study the interest of tourists, their age and demographic details, reasons for visit and nature of tours undertaken.

It will not only cover destinations, but also hotels, house boats, home stays, ayurveda centers, restaurants and tour operators.

State minister, Kadakampally Surendran, said through the data obtained, the growth of in the state will be evaluated.

"The survey will provide us an accurate picture of tourists, their likes and dislikes and help us to plan accordingly," the release quoting him said.

has been following a comprehensive development plan to double the number of domestic arrivals and increase foreign arrivals by 50 per cent, by 2021.

On the growing popularity of as a destination, Principal Secretary (Tourism), V Venu said with over one million foreign tourists and 13.1 million domestic arrivals, the state has been witnessing tremendous growth in traffic since the last couple of years.

"has now become a trendsetter in the Indian industry and we will work to ensure that continues to grow," he said.

According to Director, P Bala Kiran with survey reports generated periodically, will plan innovative projects, new policies and marketing strategies.

The fact that for the last five years has been contributing 7-10 per cent of the state's GDP summarises the importance of sector in the economy of state and livelihood of the people, he added.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Mon, October 09 2017. 13:57 IST