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The 2017-2020 sample survey is being conducted in collaboration with M/s Datamation Consultants, selected through a transparent tender process, a press release here said.
The Centre will be providing financial assistance of Rs 25 lakhs, for the survey.
The Tourism department is regularly collecting month wise statistics of foreign as well as domestic tourists visiting the state, through the Statistical Investigators of Economics and Statistics Department in census method from all accommodation units in the state.
The survey is intended to study the interest of tourists, their age and demographic details, reasons for visit and nature of tours undertaken.
It will not only cover tourist destinations, but also hotels, house boats, home stays, ayurveda centers, restaurants and tour operators.
"The survey will provide us an accurate picture of tourists, their likes and dislikes and help us to plan accordingly," the release quoting him said.
On the growing popularity of Kerala as a tourism destination, Principal Secretary (Tourism), V Venu said with over one million foreign tourists and 13.1 million domestic tourist arrivals, the state has been witnessing tremendous growth in tourist traffic since the last couple of years.
The fact that for the last five years Tourism has been contributing 7-10 per cent of the state's GDP summarises the importance of tourism sector in the economy of state and livelihood of the people, he added.
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