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KIODA to enter India via franchise route, open 300 stores

Press Trust of India  |  New Delhi 

Malaysia-based Korean concept retail store KIODA plans to open 300 stores in by 2021 and has tied up with Franchise which will invest USD 10 million for expansion and marketing.

KIODA, which has a product range of cosmetics, gifts, stationery and household items, is looking to source 25-30 per cent of its products locally for Indian stores and rest to be imported from


KIODA is entering in a joint venture partnership with Franchise and will open 300 stores in the next four years, the company said in a statement.

"We eventually want to source products from itself especially in the F&B range. KIODA stores will be unique stores which have a Korean concept and experience," KIODA Managing Director Alvin said.

The company, which currently has presence in and apart from Malaysia, plans to expand to additional 13 countries by 2018.

The joint venture agreement was signed at the Master Franchise Show here by Franchise where over 150 companies participated.

Franchise Chairman Gaurav Marya said: "offers a large landscape for brands to access the burgeoning consumer market with international brands taking the top tier space in the hierarchy. Our investments in the JV will help us to quickly ramp up across

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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