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KL Rahul launches Cult Streetwear 'Gully'

Press Trust of India  |  New Delhi 

Indian opener KL launched 'cult brand' named Gully in association with retail partner Zeko online Pvt. Ltd.

The products that are part of the brand will be available on one of India's leading and on the Zeko online website, in the initial phase. is also the co-owner of the brand.

The company will launch tee-shirts, joggers and shorts, followed by jeans and sweatshirts, both of which will be added later this year. The core of the brand Gully is street culture, hip-hop, rap and street sports.

"Street-wear brands are extremely popular in western countries. We have no competition in the Indian market currently. However the in this space in the US is Supreme NewYork, which recently got funding from at a valuation of over 1 billion dollars. Top Hollywood and sports personalities like have been trending on wearing Supreme branded clothing," Arjavi Shah Marwaha, Director, Zeko Online Pvt Ltd, said. PTI KHS

"Our philosophy in terms of creating and building brands is to first identify the gap in the market and then find the right partners to work with. KL is one of the most stylish cricketers and personifies the spirit of Gully. Another key aspect was in-house manufacturing, which gives us the flexibility and agility that are required for a new brand to succeed," said Jogesh Lulla, COO,

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 12 2018. 18:45 IST
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