The company will launch tee-shirts, joggers and shorts, followed by jeans and sweatshirts, both of which will be added later this year. The core of the brand Gully is street culture, hip-hop, rap and street sports.
"Street-wear brands are extremely popular in western countries. We have no competition in the Indian market currently. However the market leader in this space in the US is Supreme NewYork, which recently got funding from Carlyle Group at a valuation of over 1 billion dollars. Top Hollywood and sports personalities like David Beckham have been trending on social media wearing Supreme branded clothing," Arjavi Shah Marwaha, Director, Zeko Online Pvt Ltd, said. PTI KHS
"Our philosophy in terms of creating and building brands is to first identify the gap in the market and then find the right partners to work with. KL Rahul is one of the most stylish cricketers and personifies the spirit of Gully. Another key aspect was in-house manufacturing, which gives us the flexibility and agility that are required for a new brand to succeed," said Jogesh Lulla, COO, Cornerstone Sport.
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