Online eyewear firm Lenskart today said it has roped in Bollywood star Katrina Kaif as its first ever brand ambassador.
Katrina will be the face of Lenskart for the next two years and would feature in the brand's new campaign, Lenskart said in a statement.
Commenting on the development, Lenskart.com founder and CEO Peyush Bansal said: "We were looking for someone who naturally fits the Lenskart brand proposition of addictive playfulness".
Founded in 2010, Lenskart is present in over 350 stores across more than 80 cities in India.
It has been funded by venture capitalists like, IDG Ventures and Ronnie Screwvala-led Unilazer Ventures, TPG Growth and TR Capital, IFC and Premji Invest.
"Lenskart is a brand loved by Indian youth and this is a conscious effort to connect with the fashion savvy Indians," Kaif said.