Utility vehicle (UV) major Mahindra and Mahindra (M&M) has adopted a holistic approach in order to retain leadership in the country's utility vehicle market. "We are required to focus on all aspects, be it product quality, new products, strengthening existing product lines, greater customer satisfaction to retain our leadership," M&M VP sales (automotive) Amit Sagar said today. He was in the city to launch a new upgraded Scorpio. He did not rule out new products in future in all the segments of the UV market that has been registering steady growth. At the same time, the company is upgrading and relaunching its existing fast moving vehicles like Scorpio which was launched with a new powerful engine. M&M is growing at just 5-6 per cent while, the UV market is expanding at 17 per cent. Sagar said softroader segment (4 seater UV) is fueling growth in UV market. He did not gave categorical reply when asked whether Mahindra will deepen its productline for this segment.
Mahindra has launched the KUV100. M&M claimed to command 30 per cent marketshare in the UV market but competition is also catching up fast. Bolero and Scorpio generate about 35 per cent and 27-28 per cent of the M&M's total UV sales and rest from other brands like TUV, XUV and Xylo. East contributes 30 per cent of Scorpio's sales for the company.
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