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M&M launches digital platforms to support customers

Press Trust of India  |  New Delhi 

Leading SUV manufacturer today launched two platforms -- Syouv and With You Hamesha -- to provide its customers pre-purchase and post-purchase support.

This is part of the company's comprehensive strategy to enhance the overall ownership experience of its automotive prospects and customers at pre-sales, sales and post sales stages, said a statement.

With this, M&M has become first Indian automotive firm to leverage integrated platforms, it added.

Syouv is a one stop solution to address customer needs in the pre-purchase phase while With You Hamesha platform is to ensure a smooth superior vehicle service experience post sales.

M&M Senior VP Sales and Customer Care Automotive Division V R Nakra said: "SYOUV and With You Hamesha platforms are the two key pillars of our digital strategy and I am sure it will set a new benchmark in the industry in elevating customer experience".

M&M has partnered with Microsoft, Dassault Systemes and Socheers Infotech for SYOUV, its pre-sales digital engagement platform and with Extentia Information Technology, Hungama and HNS Technologies for With You Hamesha platform.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, November 30 2016. 20:28 IST