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M&M launches digital platforms to support customers

Press Trust of India  |  New Delhi 

Leading SUV manufacturer today launched two platforms -- Syouv and With You Hamesha -- to provide its customers pre-purchase and post-purchase support.

This is part of the company's comprehensive strategy to enhance the overall ownership experience of its automotive prospects and customers at pre-sales, sales and post sales stages, said a statement.

With this, M&M has become first Indian automotive firm to leverage integrated platforms, it added.

Syouv is a one stop solution to address customer needs in the pre-purchase phase while With You Hamesha platform is to ensure a smooth superior vehicle service experience post sales.

M&M Senior VP Sales and Customer Care Automotive Division V R Nakra said: "SYOUV and With You Hamesha platforms are the two key pillars of our strategy and I am sure it will set a new benchmark in the industry in elevating customer experience".

M&M has partnered with Microsoft, Dassault Systemes and Socheers Infotech for SYOUV, its pre-sales engagement platform and with Extentia Information Technology, Hungama and HNS Technologies for With You Hamesha platform.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, November 30 2016. 20:28 IST