"Madhuri Dixit charging high for being the brand ambassador of Maharashtra is such a disgrace! When it comes to your own soil...One should be selfless! Shame!" tweeted Nitesh Rane, Swabhimaan Sanghatana chief and son of Industries Minister Narayan Rane, today.
He was commenting on reports that Madhuri turned down an offer to be brand ambassador for Maharashtra Tourism as MTDC could not offer her the fee she sought.
Madhuri also faced heat from a senior minister in the Congress-NCP government over not attending a recent state government film awards function, where she was to be honoured.
"This is a state honour, a token of the love of 11 crore citizens. Some stars were free to receive other awards two days ago, but are tied for time to receive a government honour," Deputy Chief Minister Ajit Pawar had said at the function.
Pawar's comments came after Madhuri attended an event presided over by Shiv Sena supremo Bal Thackeray and received the Dinanath Mangeshkar Award but skipped the state government awards function a few days later.
Madhuri should not be bogged down by commercial considerations and endorse Maharashtra tourism as it means promoting her own state, a senior official said, adding that Aamir Khan is promoting Union tourism ministry's 'Incredible India--Atithi Devo Bhava' campaign without charging any fees.