Max Bupa today announced the launch of AnyTimeHealth (ATH) machines to propel health insurance penetration in the country. The ATH is a technology-based solution that will allow customers to run instant health assessment and buy health insurance cover in just 180 seconds, a release issued here said. Max Bupa ATH machines will let customers initiate their health assessment, choose the right health insurance plan for themselves and walk away with the policy document within three minutes. "With this we aim to democratise health by addressing the key issues and challenges faced by Indians on their buying journey.
We expect the ATH machines to increase our Bancassurance throughput and become an independent sales channel in the next 3-5 years, comprising 15-20 per cent of our total digital sales," Max Bupa Managing Director and CEO Ashish Mehrotra said.