From cultural essence of Southern India to the vivacious beauty of the East and colourful elements of the North, an art show here is exploring the multiplicity of cultures in the country. Titled, "Songs of India", the ongoing group show features 21 artists from different parts of the country whose works delve deep into the symbols and expressions embedded in their respective local cultures. The works displayed at the exhibition underway at Art Spice Gallery here, draws from the memories of artists of what they have seen and then interpreting them on canvas, says Babita Gupta, director of the gallery. "Being a multi artist show we wanted to bring together some of the best Indian artists who have captured the essence of what they had seen while growing up. This serves as a major inspiration for most artists and that is why they are a reflection of the country's rich heritage," says Gupta. In vibrant hues of blues, an Untitled oil on canvas at the show, portrays artist P Gnana's adulation for cows while a colorful acrylic on canvas by renowned artist Laxma Goud depicts eroticism in a rural context. In an attempt to make art more accessible, the gallery has also installed a special "Loot Wall" where paintings are being offered at nominal prices. From spirituality to beauty and faith, the wall is inspired by different elements of human emotions, says Gupta, who has also curated the show. She says, with the art market evolving incessantly, it is important for galleries to also take care of the requirements of the collectors. "Some art collectors are looking for low price paintings which might be small in size but are beautiful whereas others are searching for art works by popular names. "With the art market changing continuously, it has become important to cater to every art lover. That is the reason we have kept paintings starting from Rs 8,000 - 9,000 to works that go up to Rs 15 lakhs," she says. Gupta believes that for the development of the Indian art industry it is also important to promote artworks as "public art". "Most of the upcoming artists, until they become famous, do not know how to promote themselves.
Today the only feasible media available is online. But eventually you need a platform where you can showcase the work, because everyone who wants to buy a piece of art first wants to see it. "Also, in comparison to the West, here the government's initiatives to promote public art are not that active. To support the art industry we need to focus in this regard," says Gupta. The exhibition is set to continue till May 13.