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Marketing technology solutions provider Netcore Solutions today announced its foray into the marketing analytics and customer analytics segment. With this, Netcore Solution has predicted gaining 15 per cent YoY growth in the order book, which will give a good fillip to overall revenue in the next five years. It claimed to be the only Indian company to provide an integrated solution that combines customer analytics, cross-channel marketing automation and marketing analytics. The Indian marketing analytics industry's present annual revenue is pegged at around USD 2.03 billion and is predicted to grow at a healthy CAGR of 23.8 per cent till 2020. "With this strategic move, we will offer marketers the capability to marry expertise of our intuitive marketing automation platform (Netcore Smartech) with intelligent customer and marketing insights derived through this analytics service," Netcore Solutions CEO Kalpit Jain said. According to Netcore in terms of sectors, presently BFSI is the biggest adopter of analytics services in India. It said that of the total revenue earned by the analytics industry in India, 37 per cent of the total, amounting to USD 756 million in revenue, is contributed by the sector.
This is a 31 per cent increase compared to last year. Netcore said it has already started providing services to some key companies from the BFSI segment in India and added that it plans to roll out the analytics service in a phased manner to Malaysia, Singapore, and Nigeria, where it has a strong presence in the marketing automation space.
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