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To coincide with Children's Day, HarperCollins India today announced the announce the launch of its new imprint for children's books.
Under this imprint, HarperCollins India will publish a range of books across age groups and genres, from picture books and chapter books for younger readers, to middle grade and young adult fiction, non-fiction, biographies, activity books and more.
The books in the new imprint include "Meet Zippy", the first book in the Zippy series with Zippy the zebra and his friends, for children who are learning to read, by author- illustrator Anitha Balachandran.
The first book in the "Flipped Anthology" series is a bundling together of Funny and Scary Stories by several well- known children's writers. The books in the series will include two themes, two covers and two sides to open the book from, and the reader gets to choose.
Also on the list are "What Maya Saw: A Tale of Shadows, Secrets, Clues" by popular children's author Shabnam Minwalla and books by legendary authors like Ruskin Bond and Gulzar.
"It is exciting to launch the imprint in India and add some local colour to our wonderful list of authors and books. And there couldn't have been a better time to do this, says Tina Narang, Publisher, HarperCollins Childrens Books.
"The children's segment in India is currently at full throttle with the number of publishing houses for children growing, more mainstream publishers publishing for children and more Indian authors writing for children," she says.
"By providing a vibrant mix of titles in this first list and setting the course for various series, we hope that going forward our children's list will be awaited eagerly by young and old alike," Tina adds.
HarperCollins Children's Books is also launching a 'Fun Learning And Play' box series called the FLAP activity series for age group 4-12 years. The boxes range from early learning sets that teach basic concepts such as the alphabet, numbers, colours and shapes, to those that celebrate the festival season, birthdays, friendship and more.
HarperCollins India is celebrating its 25th anniversary this year.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)