Paras Dairy today said it has launched a milk whey protein supplements under the brand 'Proquest Nutrition' for sports and fitness enthusiasts.
The company, part of VRS Foods ltd, said it offers whey protein in isolate and concentrate forms.
The entire range of Proquest products has been tested by food safety regulator FSSAI-approved certified lab to ensure premium quality, Paras Dairy said in a statement.
It is for the first time, a nutritional supplement is being manufactured indigenously. Till now, the protein supplements were largely imported, it said.
"We are sure fitness enthusiasts will love the Proquest Nutrition products and use them to fulfil their workout goals," Paras Dairy Managing Director Rajendra Singh said.
The company is confident of capturing 10 per cent of the market share within the next six months.
The Uttar Pradesh-based company produces milk and milk- based products. Its products are sold in UP, Delhi and NCR and other parts of the country.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)