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Paytm acquires majority stake in Insider.In

This will enable all Paytm customers to discover a wide selection of events and book instantly

Press Trust of India  |  Mumbai 


has acquired a majority stake in Insider.In, for and properties, including NH7 Weekender, EDC and The Grub Fest, for an undisclosed amount.

This will enable all customers discover a wide selection of and book instantly, a company statement said.

The country's organised industry is currently at Rs 4,000 crore, with organised and accounting for the largest portion of ticket sales, according to industry estimates.

Online ticketing accounts for only 10 per cent of the overall volume, due to limited event discovery.

After establishing its online movie ticketing service spanning 3,500 screens across 550 cities, has been expanding into the ticketing and discovery, helping customers discover on its platform, it said in a statement.

"discovery and ticket booking is a challenge for customers and organisers alike....We believe that discovery and marketing expertise will increase supply of quality in India. This is a natural extension for us as we continue to build India's go-to destination for online and events," Madhur Deora, Chief Financial Officer and SVP, said in a statement.

Insider curates and experiences so users can seamlessly discover the best way to spend their leisure time. The platform also provides tools, data and analytics to organisers that enables them to conceptualise, market and execute their more efficiently.

This partnership with would enable to reach more organisers and exponentially grow this ecosystem in India, it said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Thu, July 13 2017. 14:34 IST