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To celebrate its 30th anniversary in India, Penguin Random House has joined hands with Walking Bookfairs to re-branded its on-the-wheels initiative which is taking rounds in various cities across the country.
The Penguin wagon, currently touring Odisha, is hosting several classics and many books from celebrated authors such as Khushwant Singh, Roald Dahl, Ruskin Bond, Vikram Seth, Arundhati Roy, Gabriel Garcia Marquez, Anita Desai, Amitav Ghosh among others.
The motto of the initiative is "keep reading" and is offering special discounts to motivate reading and enable access to a larger group of readers.
In Odisha, the book truck has reached out to universities, colleges, offices and institutions such as Mindtree, TCS, XIMB, IIT and NISER.
Penguin will be supporting Walking Bookfairs Book Club, which will be hosted on the fourth Sunday of each month. It will also be spanning the states of West Bengal, Jharkhand, Bihar, Chhattisgarh and Gujarat in the coming months.
"2017 is a landmark year for us as we complete 30 remarkable years of publishing in India. Our vision has been to take books to a large cross section of readership and the campaign 'Keep Reading' was a natural extension of this idea. The collaboration with Walking Bookfairs helped us capture this thought process in an innovative format and the growing popularity of this campaign among our readership has been very heart warming for us as an organisation," says Neha Punj, manager (marketing and publicity) at Penguin Random House India.
"We are happy to partner with Penguin India. At Walking BookFairs, we believe books should be accessible and affordable for a larger number of people. Together, we hope to take books to more people," say Walking BookFairs founders Akshaya Rautaray and Satabdi Mishra.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)