Beverages and snacks major PepsiCo India, which is expanding its nutrition portfolio, today launched its grain dairy beverage Quaker Oats+Milk, co-created with former cricketer Sachin Tendulkar.
"Entering the fast-growing value added dairy segment in India with a truly differentiated offering from Quaker is part of our growth strategy for this market," PepsiCo India Chairman D Shivakumar told reporters here.
The value-added dairy segment is estimated to be around USD 1 billion and is expected to double in the next four years.
Targetted at the youth, Quaker Oats+Milk will be available in two flavour - Almond and Mango- priced at Rs 30 and will be rolled out in 17 cities.
"We will be going to 16-17 cities but we will be going deeper in the southern states, because that is where Quaker is the strongest," PepsiCo India Vice President Nutrition Category Deepika Warrier said.
She added that the company is working to expand its product portfolio with its oats technology SoluOats.
"We have this technology called SoluOats, which captures the goodness of oats in a soluble format, so you can take that ingredient and transform it across platforms and that is the way we will take it forward.
"To begin with we have started with an oats plus milk formulation but we are working on a pipeline of products where we can actually take it to more beverage platforms," she said.
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