Dispensing with all paraphernalia, Narayanasamy picked up a broom and launched the two-week long drive.
Convenor of DMK Puducherry, R Siva MLA, Commissioner of Puducherry Municipality, S Ganesan, also took part in the cleanliness drive by rendering voluntary service, drawing the attention of the by-standers.
Later, talking to reporters, the Chief Minister said, "Cleanliness is next to godliness and Puducherry government is keen to ensure a clean environment inorder to give a facelift to the Union Territory."
The cleanliness drive was also launched by in various departments on the premises of their respective offices.
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