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Quintype, a data driven SaaS platform for the new age digital media, has announced its partnership with Gaon Connection, country's first professionally run rural newspaper, that aims at bridging the information gap prevalent in rural India.
"Gaon Connection has kick-started a venture that carries social significance," Quintype Founder and CEO Amit Rathore said in a statement here.
The journal is currently published in Hindi, with plans to add other languages including English in the near future, he added.
Gaon Connection will rely on Quintype's publishing platform to expand its reach by tailoring content for its viewers and building a user-friendly interface with Quintype's advanced pubtech platform, which offers a one-stop-shop content management solution, Rathore said.
"It aims to address all the information requirements of rural India, including agri business, local governance issues, a grounds up student community journalism initiative under Project Swayam, sharing of best practices in farming, national and international news among others," he said.
Furthermore, Quintype's deep content analytics will help the Gaon Connection editorial team plan their content strategy based upon what appeals to their audience the most, Rathore said.
Meanwhile, Goan Connection Founder Neelesh Misra said, "Gaon Connection endeavours to empower rural citizens by making them better informed and give a voice to their concerns.
We hope to bring relevant information to the rural audience and help them participate actively in local governance."
Further, support for Facebook Instant Articles, Google's AMP (Accelerated Web Pages), Progressive Web Apps will help Gaon Connection improve customer experience, especially in rural India, which is often starved of quality internet access," he added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)