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Raymond to expand region based fabric branding initiative

Press Trust of India  |  Kolkata 

Fabric and fashion major Ltd will continue with regional fabric brand initiative as it has been reaping dividends since its introduction last year.

today launched Glanzo collection which will be only for the market ahead of the festive season.

"We have introduced region-based brands like Glanzo to suit the taste of particular region. We have done this in southern markets recently and will extend this strategy in other markets too," vice-president and sales head Ram Bhatnagar told PTI.

The strategy so far has yeilded additional sales of five to seven per cent as it caters to the taste of local consumers, he said.

The Glanzo collection will be available in over 40 Raymond stores, 50 leading multi-branded outlets and small retailers in the state.

The company is focusing on smaller towns and has decided to open 300 smaller format exclusive stores over the next two years in tier III and IV cities, he added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, July 15 2017. 18:13 IST