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Raymond to launch khadi range on Oct 2

Press Trust of India  |  Kolkata 

Textile and apparel major Ltd will launch 'Khadi by Raymond' on October 2.

was first to forge the first partnership with Khadi & Village Industries Commission (KVIC) and will promote the fabric in and


"We have decided to launch the khadi range on Gandhi Jayanti on October 2. We will launch it through 300 exclusive stores and about 10 KVIC stores across It will be introduced to international markets also in near future," VP & head sales Ram Bhatnagar told PTI.

"The range will be in the mid to premium segment," he said.

He did not rule out exclusive Khadi stores in future.

"Initially not, but we cannot rule it out in future. We have to be cautious about expansions due to supply limitations. As the products are 100 per cent handmade, production cannot be raised in short period," Bhatnagar said when asked about exclusive Khadi stores from

Raymond's offering in Khadi range will begin from Rs 700 onwards for a metre of fabric. It will also offer premium product Khadi lines including suits. All Khadi items will be 100 per cent hand woven and handmade.

The company is initially working with 40 khadi clusters across and will expand gradually.

will procure silk fabric from Murshidabad and muslin cotton from South khadi clusters, officials said.

Under the partnership, has guaranteed a minimum procurement of Khadi and Khadi products for a period of five years with primary purchases in muslin cotton, wool blends and silk.

The company will also bring in design interventions at Khadi manufacturing clusters along with technical expertise.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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