The Uttar Pradesh government has appointed retired IPS officer Shailjakant Mishra as the vice- president of Braj Teerth Vikas Parishad (Braj Pilgrimage Development Council) to ensure holistic development of pilgrimage tourism in that region. Braj also known as Brij or Brijbhoomi, is a region mainly around Mathura-Vrindavan and is considered to be the land of Lord Krishna. The area stretches from Mathura, Jalesar, Agra, Hathras and Aligarh to Etah, Mainpuri and Farrukhabad districts. According to a government spokesperson, "In June this year, during a meeting of the Govardhan Teerth Vikas Parishad, a proposal to revive the existing Braj Teerth Vikas Parishad was presented to Chief Minister Yogi Adityanath." "It was also proposed that the state set up a Uttar Pradesh Teerth Vikas Parishad which would to maintain, develop and beautify religious places," the spokesperson said. During the meeting, it was proposed that the Braj region be developed into a tourism centre of international standards.
The chief minister then directed Mishra to carry out a spot inspection and present an appropriate plan of action in that regard, the spokesperson said.
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