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Rohit Sharma, R Ashwin to endorse VIP's brand Aristrocrat

Press Trust of India  |  Mumbai 

Luggage manufacturer today said it has roped in cricketers Rohit Sharma and as the brand ambassadors for its brand Aristrocrat.

Aristrocrat will be repositioned with a new logo and tagline targeted at youngsters, the company said in a statement.

"We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online," Vice President Sales and Marketing Sudip Ghose said.

"With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends.We believe our new brand ideology and ambassadors will resonate with a younger audience," he said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, January 14 2017. 16:22 IST