Luggage manufacturer VIP Industries today said it has roped in cricketers Rohit Sharma and Ravichandran Ashwin as the brand ambassadors for its brand Aristrocrat. Aristrocrat will be repositioned with a new logo and tagline targeted at youngsters, the company said in a statement. "We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online," VIP Industries Vice President Sales and Marketing Sudip Ghose said. "With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends.
We believe our new brand ideology and ambassadors will resonate with a younger audience," he said.
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