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"SAIL, is running a nation-wide campaign...Which is aimed at boosting steel consumption in country. This has started to reflect positively through the dealer sales numbers, which recorded an 18 per cent jump in the month of August 2017 over CPLY (corresponding period last year)," the PSU said in a statement.
SAIL sold 91,000 tonnes of steel in August, it said.
The PSU aims to sell one million tonnes of steel via its dealer network in the current fiscal and is targeting to double it in the next financial years.
"SAIL had identified the potential of rural markets for enhancing steel consumption, which is currently around 10 kgs per capita per year as against around 150 Kg per capita consumption in urban India, it added.
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