E-commerce major Snapdeal has partnered with Japan External Trade Organization (JETRO), to showcase popular Japanese SME products on the online marketplace.
"Customers can now purchase JETRO products across various categories including electronic devices, accessories, kitchenware and personal care directly from Snapdeal," a company release said.
The partnership allows Snapdeal to further expand its portfolio, and JETRO to create niche space for these companies and their products in the booming Indian market.
"Japanese consumer products have been well received by consumers all over Asian countries and they are a preferred choice over products from other countries," Kazuya Nakajo, Chief Director General of JETRO India said.
The e-commerce company will feature a curated store exhibiting products ranging from contact lenses, stationery, electronic device accessories, kitchenware, personal care, storage and display as well as sewing, the statement added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)