Helmet manufacturer Steelbird Hi-Tech India will sell helmets designed by Italy-based helmet graphic designer Bargy Design.
Both firms have entered into an exclusive tie-up, as part of which the Italian firm will design Steelbird's helmets sold in the country.
Commenting on the development, Steelbird Group Managing Director Rajeev Kapur said: "We plan on getting the entire range of Bargy Design in India through our exclusive tie-up with them."
The upcoming models designed by Bargy Design will be launched in the market this month and target the premium segment.
"With our tie-up and the launch of the designer range, our motive is to cover complete business pyramid that is mass customer to premium customer," Shailendra Jain, Global Group Head - Sales and Marketing, Steelbird Hi-Tech India, said.
The cost of helmets bearing Bargy Design's graphic would start from Rs 2,499 onwards.