Helmet manufacturer Steelbird Hi-Tech India will sell helmets designed by Italy-based helmet graphic designer Bargy Design. Both firms have entered into an exclusive tie-up, as part of which the Italian firm will design Steelbird's helmets sold in the country. Commenting on the development, Steelbird Group Managing Director Rajeev Kapur said: "We plan on getting the entire range of Bargy Design in India through our exclusive tie-up with them." The upcoming models designed by Bargy Design will be launched in the market this month and target the premium segment. The helmets will have features including high-impact ABS material shell, micro-metric buckle, innovative ventilation system and will be ISI certified. "With our tie-up and the launch of the designer range, our motive is to cover complete business pyramid that is mass customer to premium customer," Shailendra Jain, Global Group Head - Sales and Marketing, Steelbird Hi-Tech India, said. The cost of helmets bearing Bargy Design's graphic would start from Rs 2,499 onwards.
Steelbird ties up with Bargy Design for selling helmets
Press Trust of India |