Tata Cliq's (a part of the Tata group venture) 'phygital' marketplace combines online shopping with the offline store experience and leverages Adobe Experience Cloud solutions to offer a personalised, relevant and seamless digital experience for shoppers, Adobe said in a statement.
It, however, did not disclose the financial details of the partnership.
Sauvik Banerjjee, CTO at Tata Cliq, said with Adobe's solutions, the company's conversion rates have seen an uplift of 40 per cent, and operational costs significantly declined.
"Given India's growth on mobile and Internet, vast millennial population, and an increasing customer preference for buying online - the eCommerce industry in the country continues to experience heavy demand and explosive growth," Adobe Managing Director South Asia Kulmeet Bawa said.
He added that to thrive in a hyper-competitive landscape, it is imperative for brands to put customer experiences at the core of their business strategies.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)