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Tata Motors to unveil Nexon skill arena from tomorrow

Press Trust of India  |  Kolkata 

will begin an experiential activity here for customers from tomorrow, ahead of the launch of its compact SUV Tata Nexon on September 21.

"Our focus is to help our customers touch, feel and experience the product (Tata Nexon), which in turn would enhance the customer purchase experience and further strengthen the brand perception," Head (Marketing, Passenger Vehicle) Vivek Srivatsa said.


will roll-out the 'Nexon Skill Arena' on September 16 and 17, starting from The company will launch more such experiential activities in nine other cities, including in Gurugram, Bengaluru, Chandigarh, and

The skill arena will offer obstacle courses like alternate wheel balancing, slalom through traffic cones, parallel parking, driving on rumblers and tilted ramps, said in a statement.

The company started advance bookings for the Tata Nexon on September 11.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, September 15 2017. 19:32 IST
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