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IT firm Tech Mahindra today said it has partnered Unity Technologies to set up a Centre of Excellence (CoE) for immersive reality technologies. The CoE will target communication, media and entertainment segments, a statement today said. Unity Technologies has produced the creation engine that reaches nearly 3 billion devices and powers nearly two-thirds of all Augmented Reality (AR) and Virtual Reality (VR) content. Financial details of the partnership were not disclosed. The CoE will be located at Tech Mahindra's campus in Bengaluru. The solutions will be completely developed by Tech Mahindra using Unity 3D as a platform, the statement said. The facility will also focus on catalysing and facilitating training, consulting, advice and research to the developers in the domain, it added. "Our customers in gaming and media and entertainment industry are seeking more options around immersive experiences," Tech Mahindra Senior Vice-President and Global Head (Marketing) Indraneel Ganguli said. Through this partnership, Tech Mahindra will be one of the earliest players to focus its expertise in developing AR/VR/MR solutions at a faster pace, he added. Dave Rhodes, Chief Revenue Officer at Unity Technologies, said, "We recognise the scope for growth and development in telecom and Media and Entertainment space and are pleased on partnering with Tech Mahindra for the CoE.