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Thomson re-enters Indian market with smart LED TVs

Press Trust of India  |  New Delhi 

French Thomson today announced its re-entry into the Indian market with its range of 'aggressively priced' smart LED TVs that will compete with the likes of and Vu.

The company, whose television sets will be manufactured in by its brand licensee - Super Plastronics, unveiled three models with prices starting at Rs 13,490 (32-inch TV).

"With the launch, we aim to capture 6-7 per cent of the total share and make Thomson the number one online smart TV brand in India," told reporters here.

He added that the company is investing Rs 150 crore in its three manufacturing units at -- Noida, Una and Jammu to upgrade the facilities.

Apart from Thomson, holds licence for other brands like TV, Crown and SVK.

"We have already planned to put one more of LED TV by next quarter in order to offer Indian that are at par with global standards," he said.

Marwah further said: "We aim to touch Rs 500 crore turnover in FY 2018-19."

In February this year, Chinese tech had unveiled its 55-inch LED TV for Rs 39,999. Since then, it has added 43-inch and 32-inch TV sets to its portfolio.

Vu, on the other hand, offers TV sets ranging between 24-inch screens to 75-inch, with prices starting around Rs 10,000.

Apart from these new brands, Thomson will also compete with the top three TV brands -- Sony, and that together account for almost 90 per cent of the market.

Thomson has launched two other models of smart TV of 40 inch and 43 inch screen size, priced respectively at Rs 19,990 and Rs 27,999.

It has entered into exclusive sales agreement with for Thomson and its sale would be started tomorrow.

Brand Thomson is owned by Technicolor SA,

Accoring to Technicolor Head, Intellectual Property and Licensing, Claire Villeneuve, it has five brand licene agreements globally for markets as China, US, and

Villeneuve did not share the period for which it has granted brand licensing rights to and said: "We have signed a contract which would be automatically renewed.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 12 2018. 22:05 IST
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