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Titan soon coming up with affordable smartwatches

Affordable models will come under its other brands like Sonata and Fastrack

Press Trust of India  |  Mumbai 

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Buoyed by the response to its smartwatches, is planning to introduce affordable models of the device under its other brands like and in the next few months. The company launched its first smartwatch in January this year. "After the launch of Juxt, we ran out of stock, and we had to re-introduce it. Then we launched Pro and that is also doing very well. We are planning to launch quite a few smartwatches. Both (& Pro) are under the brand but we will be seeing products coming out across our brands like and Sonata," Watches and Accessories CEO S Ravi Kant told PTI here. He maintained smartwatch is an area of focus for and said the new models will be in the below Rs 10,000 range. "smartwatch will command a little premium over a basic watch. Similarly, a smartwatch will be a little more expensive than a watch, because of the technology involved.

Both will have to be sub-Rs 10,000, while these (and Pro) cost around Rs 19,000- 20,000 and Rs 22,000," he said. Worldwide smartwatch market size is expected to touch 500 million by 2020, according to analyst firm IDC. commands over 50% market share in the wrist watch industry, estimated at Rs 6,000 crore. The watch unit contributes under 20% to the company's turnover. The leading watchmaker has over 600 outlets across its retail formats of World of Titan, and Helios, and will be adding another 40-50 stores next year. Kant said despite subdued sales for watches over the last few years, the category of expensive models in price range of above Rs 4,000-5,000 is growing faster than the other segments at 12-14%. On the impact of demonetisation on the business, Kant said, "We had an impact certainly, after the first week, immediately after November 8, in retail and across all channels. Now retail has more or less bounced back. "We are seeing some impact on the trade cycle because dealers, for them a lot of business is on cash as their customers pay in cash and they in turn pay in cash to their distributors. So, the whole channel is getting a little choked. The trade part hasn't recovered but on retail side a much higher percentage of customers are paying via credit cards." Meanwhile, today announced it has partnered US- based fashion brand Kenneth Cole to exclusively distribute the latter's watches in India. "We partnered with Kenneth Cole in June but the formal launch is happening now. It is part of our strategy to bring international brands to India," Kant said. Kenneth Cole is one of the eight brands in Titan's licence brand portfolio.

First Published: Wed, November 30 2016. 19:22 IST