UK bans 'misleading' Kellogs Special K advertisement

The advertisement by Kellogg's boasted that eating one bowl of the corn flakes would add only 114 calories to a person's diet without excluding the calories of the milk, which could add anything from 86 to 122 calories, the Daily Mail reported.

The cereal has been promoted to generations of women across the globe on the basis that it helps to lose weight, as part of a calorie-controlled diet.

However, in reality it contains a relatively high amount of sugar compared to other cereals