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UNICEF launches its action drama series 'AadhaFULL'

Press Trust of India  |  New Delhi 

A coming-of-age action drama series "AadhaFULL", developed by BBC Media Action in association with UNICEF, is set to go air on Doordarshan National.

The 78-episode series follows three adolescents-- Kitty, Tara and Adrak, who form a team to solve cases as they try to make their small town of Badlipur a better place to live in.

The cases are intertwined with their journey of growing up in Badlipur. Under-age marriage, nutrition, gender stereotyping, continuing of education, peer pressure and gender-based violence are among the issues, which will be tackled on the show.

The show has been produced by Sunshine Productions, known for helming youth dramas like "Miley Jab Hum Tum" and "Na Bole Tum Na Maine Kuch Kaha".

The cast includes Richa Soni ('Bhagyavidhaata'), Ahsaas Khanna and "I am Kalam" star Harsh Mayar.

"is home to 243 million adolescents. This series portrays adolescents who stand up for their rights.

"Through a mix of social drama, action, energy, fun, humour and emotions, this entertainment package discusses existing social norms and showcases transformation from a culture of silence to a culture of change and freedom," said Louis-Georges Arsenault, Represetative today said at the series launch, here.

The theme of the show has been sung by Bollywood playback singer-composer Salim Merchant.

Actress Priyanka Chopra, who is UNICEF's National Ambassador, recorded a special video to send her best wishes for the show.

"I want all of you to watch 'AadhaFULL'. And I know if I this show came when I was 16, only I would have played Kitty and solved all the cases! All my best wishes are with 'AadhaFULL," Priyanka is seen saying in the short clip.

The show will go on air from October 21 and will telecast Friday, Saturday and Sunday every week.

"AadhaFULL" will be supported by a 78-episode-long radio show called "Full on NIKKI", as well as a mobile game, an inter-personal toolkit, graphic novels and DVD omnibuses.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, October 18 2016. 21:42 IST