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In an aggressive move that signals its serious intent to be a major player in the highly competitive engine oil category in the country, Valvoline Cummins India has signed up India Test captain Virat Kohli as its ambassador.
As part of the association, Kohli will be the face of Valvoline engine oils and lubricants range.
Addressing the strategic importance of this initiative, Sandeep Kalia, CEO, Valvoline Cummins India said, "Virat epitomizes the same values that Valvoline Cummins stands for - excellence, high performance and consistent quality, values that make both Virat and Valvoline Unstoppable."
"It's a perfect match in more ways than one, especially in light of the fact that both Virat and Valvoline have always set new benchmarks in their respective fields."
Speaking on his association with Valvoline, Kohli said: "Pioneers appeal to me and Valvoline is clearly one in the engine oil category. Valvoline has been unstoppable during its 150 year history, with an impressive track record of innovations, it is a legendary brand that continues to be a winner today and one I am indeed extremely proud to be associated with.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)