The light-hearted show is about the lives of three brothers who return from three different backgrounds after a span of 15 years to stay together in a joint family.
They follow different lifestyles ranging from villager to businessman. How their respective nuclear families adjust with each other after shifting into the joint family, is the essence of the show.
"The show will spread a positive message about the joint family culture. It will certainly inspire other families to cultivate a joint family system to instill greater bonding among them," said Vipul, who is co-producing the show with Deven Bhojani.
Vipul, who has made popular films like "Namaste London" and "Singh Is Kinng", said that his career started with theatre and TV.
"I had directed 'Ek Mahal Ho Sapno Ka' which completed 1000 episodes ten years back on Sony TV. I hope the same sort of success for this show. Passion and commitment are necessary for making a successful TV serial," he said,
The cast of "Bhai, Bhaiya Aur Brother" includes acclaimed actors like Sooraj Thapar, Chirag Vohra, Vrajesh Hirjee, Dimple Shah, Shweta Choudhary, Muskan Mihani and Swati Chitnis.
The show, to be aired on SAB TV, is being directed by Rajan Wagdhare.