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WhatsApp eyes digital payments space; India could be test bed

Press Trust of India  |  New Delhi 

Facebook-owned messaging app WhatsApp could soon make a foray into payment services starting with and is looking to hire a transactions head for the country.

In February, WhatsApp co-founder Brian Acton had IT Minister to discuss ways in which the company could contribute to India's vision for commerce.


is the biggest market for WhatsApp. Of its over one billion users, about 200 million are here.

According to a job advertisement on WhatsApp's website, the company is looking for a candidate with technical and financial background, who also has an understanding of Unified Payments Interface (UPI), BHIM payments app and number.

The job responsibilities would include collaboration with banks to resolve WhatsApp user issues and being "an advocate for the users of our transactions service to the rest of the company", it added.

When contacted, a WhatsApp spokesperson said the company is keen to understand how it can contribute more to the vision of

"We're exploring how we might work with companies that share this vision and continuing to listen closely to feedback from our users," the spokesperson added.

Following the government's move to ban old notes of Rs 500 and 1,000 in November last year, there has been a massive growth in transaction volumes in India, including credit/debit cards, mobile banking/m-wallets and UPI.

WhatsApp has almost become the default messaging app for people in countries like and Brazil. In India, it competes with the likes of Hike, Snapchat and Viber.

The company had said it would focus on rolling out commercial messaging this year for businesses as it looks to tap into enterprises for monetising its platform.

Last year, the app had stopped charging USD 1 per year subscription fee to go completely free for users across the world.

While WhatsApp does not intend to introduce any third- party ads for monetisation, it has said the company will test tools that allow users to communicate with businesses and organisations like banks and airlines through its platform.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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