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Xiaomi launches Mi LED TV 4 in India for Rs 39,999

Press Trust of India  |  New Delhi 

today launched its Mi LED TV 4 in for Rs 39,999, a move that will pitch the Chinese tech major against the likes of and Besides, the company has launched next generation of its Note -- Redmi Note 5 and Redmi Note 5 Pro -- in is the first market outside of China, where has introduced its televisions. In India, currently sells smartphones, air purifiers and mobile accessories like power banks. "is a very important market for us and within a very short time, we have been able to capture significant market share in the market... TV is a big category after for and in China, we are the fastest growing TV brand. It is also one of the toughest segments," MD told He added that some features of the televisions have been customised for Indian consumers. "Right now we are importing the TVs. We can look at local if there is enough volume.

It would also be important to find a partner who can make these televisions as maintaining quality is essential," he said. Jain explained that the television market in is at a similar stage as category was 2-3 years ago. "About 10 per cent televisions in are sold online. The number of smart TVs in this is even smaller. If you see, category in was at a similar stage a few years ago," he said. The 55-inch Mi LED TV is 4.9mm thick with a frameless design for an immersive viewing experience. The company has partnered with players like Hungama, voot, ALT Balaji, Zee5 and LIV along others to bring in over 500,000 hours of content. The Mi LED TV will go on sale on Flipkart, Mi Homes (offline retail stores) and from February 22. "We are looking at building an ecosystem. The work on bringing television to Indian market started two years ago and the first concrete step in that direction was when we acquired stake in We are looking at monetising our software (like ads on Mi browser) and content partnerships," he added. has also developed PatchWall, an for smart televisions to connect to set-top boxes of multiple kinds. Talking about the phones, Jain said the company witnessed a strong performance last year and will ensure that the momentum continues this year. "We are excited to kick off 2018 with three exciting products. 2017 was an incredible year for and we will work endlessly to make 2018 just as exciting," he said. According to various industry reports, has displaced as the top vendor in in terms of shipment. The Redmi Note 5 and Note 5 Pro features full-screen display (18:9 display ratio), with prices starting at Rs 9,999. Jain said, both the devices feature powerful and have features and camera specifications at very competitive prices.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, February 14 2018. 18:35 IST