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Xiaomi ups premium play in India handset market with Mi Mix 2

Press Trust of India  |  New Delhi 

Chinese handset maker Xiaomi has forayed into the premium handset market in India, a segment dominated by and Apple, with the launch of Mi Mix 2 smartphone that will retail for Rs 35,999.

The Mi Mix 2, which a full-screen display and a ceramic back, is the most expensive phone in Xiaomi's portfolio of smartphones.


"This is our most premium offering in and an amalgamation of art and technology. It competes with the flagship devices of many players in terms of specifications," Xiaomi Vice President and Managing Director Manu Jain told PTI.

He added that with Mi Mix 2, Xiaomi has ensured that it delivers on its philosophy of making the best technology available at affordable prices.

Apart from giants like and Apple, the premium smartphone category also includes devices from the stables of OnePlus, LG, and HTC.

The premium smartphone segment in the country is still small with low sales volumes. However, various market reports suggest that the segment is growing in double digits.

The Mi Mix 2 a 5.99-inch (18:9) display, Qualcomm Snapdragon 835 processor, 6GB RAM, 128GB internal storage, 12MP rear and 5MP front camera, and 3,400 mAh battery.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, October 10 2017. 18:42 IST
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