"We are trying to launch our products in tier II or even tier III cities in 2018. Now, we are present in 40 cities but we are going to expand it to more than 50-60 cities in 2018- 19," Yakult Danone Managing Director Minoru Shimada told PTI.
Since its entry in 2008, the company had only one product, its flagship Yakult original, and a few days ago added Yakult Light to its portfolio.
On the possibility of setting up another manufacturing unit in India, Shimada said, "We can continue to expand our production capacity in Haryana but in future when customer demand will increase more and more, we will have a plan to establish another factory in India. Our production has to reach 7-9 lakh bottles per day then we can consider another facility in India."
The company, which has been clocking a 20 per cent CAGR over the last five years, also has a direct selling distribution channel - Yakult Ladies System - with 260 women at present and plans to scale it up.
"We will increase the number of Yakult Ladies in India so that we can meet the customer demand. Also, we are directly delivering Yakult to retailers, so we are going to purchase more and more refrigerated vehicles and we are appointing more sales staff so that we can distribute our products to more kirana stores and more outlets in different cities," he said.
Yakult's portfolio in Japan and some other countries include drinkable yogurt brand Joie, a hard-type yogurt brand Soful, nutritional drink brand Toughman, lactic drink brand Milouge, Yakult Gold that is targeted at senior citizens, a sugar-free tea with guava leaves brand Bansoreicha, among others, but Shimada said the company would be focusing on the probiotic category at present in India.
"We have other functional foods like guava tea, which can control blood sugar level but they are not probiotics products. As a global probiotics leader, we would like to focus on probiotics products first in most of the countries," he said.
"Internationally, Danone are our probiotics competitors. In India we came together to manufacture a high quality product and to market it together. This joint venture between Yakult and Danone, I believe, has been successful till today," he said.
"I am aware of that (Danone's dairy exit) but I am focusing on probiotics milk drinks only and we will continue to manufacture and market this product in India. So definitely we will continue our business," he added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)