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Yakult Danone India launches its health drink in Goa

Press Trust of India  |  Panaji 

Probiotic health drink maker Yakult Danone Pvt Ltd today announced its expansion in with the launch of its popular milk product 'Yakult'.

Yakult was launched in in 2008 and has operations in NCR, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, and Punjab.


"We are happy to launch Yakult in after (getting) positive response from other major markets in In Japan, Yakult is a household name and people of all ages drink it as a part of their daily diet," Managing Director Yakult Danone Pvt Ltd Minoru Shimada said in a statement issued here.

Launched in 1935, the company sells more than 35 million bottles every day in 38 countries and regions, he said.

Shimada said the company has roped in star Shilpa Shetty Kundra as the brand ambassador to spread the concept of probiotic food for healthy living among the masses.

"Indian consumers are increasingly becoming conscious in the realm of health and fitness and opting for products that provide a health benefit. Our year to date sales in has also seen a steady double digit growth," Shimada said.

"It is an undisputed fact that consumers are struggling with lifestyle disorders due to erratic and sedentary lifestyle, poor nutrition and lack of adequate sleep. Therefore, there is an urgent need for finding solutions to counter this growing threat," he added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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