Food and beverages franchise management company Yellow Tie Hospitality is planning to pump in Rs 100 crore over the next five years in India.
"We are looking to invest Rs 100 crore over the next five years towards building 8-10 food and restaurant brands, creating back-end supply chain infrastructure, marketing and others," founder and CEO Yellow Tie Hospitality Karan Tanna told PTI.
Yellow Tie has initiated the process for PE funds to raise resources to fuel the expansion.
"This is the first time we are looking for investment and being not into business of negative margin, we are receiving positive vibes from the investors," Tanna said, adding that they want to close the transaction in the next 3-6 months.
The F&B management company, which is into a new concept, had begun its journey with its first American brand Genuine Broaster Chicken (GBC). Tanna said there is a plan to turn GBC into a 70-outlet chain by 2017.
"Besides introducing international brands in India, we are working to scale Indian brands with national and international footprints. We have decided to take BBJaan, a luxury Hyderabadi cuisine restaurant to South Eastern countries like Singapore, Hong Kong and Thailand," Tanna said.
The other domestic-branded outlets like Dhadoom, Haathapie, Chika Chika and Twist of Tadka will also be scaled up nationally that are currently restricted to one or a few cities only.
"We are tying up with celebrated chefs of the country who put in unique cuisine and we bring in the capability to scale up those nationally and internationally. Well-known Chef Harpal Singh Sokhi has already joined and we are holding dialogue with a few others," Tanna said.
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