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Youth rely on dating apps, social media to find a match:Survey

Press Trust of India  |  Lucknow 

More and more youth in the country are giving preference to location based, free-mobile apps and tools over or newspaper ads to find a life partner, says an survey. Ahead of Valentines Day, Assocham's Foundation (ASDF) conducted a survey of about 1,500 people in the group of 20-30 years at 10 centres including Ahmedabad, Bengaluru, Chennai, Delhi-between January 1- February 10. Many of the respondents said that a dating/match-making app makes it easier to assess someone based on things like physical appearance, photos, common interests, lifestyle, etc which remains totally private to them unlike profiles on matrimony portals which can also be accessed by parents looking for a match for their children. The survey found out that mobile apps like Tinder, Happn, TrulyMadly, etc operate relatively on a similar mechanism as matrimonial sites and are specifically designed for "It comes as no surprise that youths are using such a platform and technology in something as important as finding a life partner," secretary general, D S Rawat said. "apps are likely to gain much more popularity and following in the near future as they offer more choice and chances to meet people and connect with them online," he added. "Though currently it is at a nascent stage and not even worth Rs 500 crore, but with rising number of youngsters across giving a try to online dating, it will soon become a multi-crore industry," he further said. Majority (about 55 per cent) of the respondents said they had used a app for casual dating, meaningful relationship outside the prescribed norms and traditions.

While about 20 per cent said they were using match-making apps as they were more serious about finding a lasting partner. About 10 per cent said they use these apps to interact socially or for networking in ways other than and the rest said they had no idea about such mobile apps. On being asked as to why they prefer or do not prefer using apps, majority of respondents said it is safe and secure as it allows them to maintain anonymity even though it does have the option for full disclosure.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, February 13 2018. 19:35 IST
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