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Yuvraj Singh launches UNICEF-ICC's adolescent campaign

Press Trust of India  |  Colombo 

Indian cricketer will be promoting a sports initiative for youngsters in South Asia, which will also have the ICC's backing.

Yuvraj launched the "Power of Sports to Shape the Future of Adolescents" campaign in South here.


Yuvraj was joined by under-19 players from Afghanistan, Bangladesh, and who will compete in the under-19 World Cup in in January next year.

A panel discussion was followed by a friendly match between the players and the youth who attended the event which was jointly organised by South and the

"There are 340 million adolescents in South When I see the energy, passion and determination of these young people, I feel so much hope. While the challenges in this region are vast, my hope is that their energy can be harnessed to create a better tomorrow for all adolescents in South Asia" Yuvraj said.

CEO David Richardson said the under-19 World Cup will give young players the real flavour of international cricket.

"Our partnership with is an important one and the commitment that place have shown to being part of the panel is a wonderful demonstration of that," he said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 05 2017. 12:55 IST
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