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Zee Entertainment to enter Poland, launch Zee One

Press Trust of India  |  New Delhi 

Media firm Entertainment Enterprises Ltd (ZEEL) today announced its foray into Poland as part of the strategy to strengthen its position in Central

The channel will soon launch a customised version of One, its film and entertainment channel, for the Polish audience, it said in a statement.

The company has appointed Pawel Kolasa country manager, Poland, who will report to Network CEO Neeraj Dhingra.

"We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company's expansion," Dhingra said.

The company had last year entered after the launch of Zee One.

ZEEL CEO, International Broadcast Business, Amit Goenka, said: "With a wide range of television channels, online platforms and film productions, we now reach more than one billion viewers across five continents.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, April 21 2017. 17:14 IST