ALSO READAlibaba extends bricks-and mortar retail push with Bailian deal Alibaba forms partnership with supermarket operator Bailian Group Alibaba partners with state-owned retail conglomerate group Alibaba's Ma says no chance of U.S. trade war with China China's Xi says Shanghai should lead in reform, innovation - Xinhua
SHANGHAI (Reuters) - China's Alibaba Group Holding Ltd has fully acquired online ticketing platform Damai.cn, the e-commerce giant said on Tuesday, marking a further push into entertainment by the firm as it expands beyond its core online retail business.
"Ali announces its acquisition of Damai, part of our big entertainment strategy," the firm said on its Sina Weibo platform. Alibaba first invested in Damai in 2014. "This continues an earnest three-year romance."
Alibaba said in a statement to Reuters that the full acquisition of Damai "fits nicely into our 'health and happiness' strategy and forms a strategic part of the value chain in our media and entertainment business."
"Damai.cn will be a powerful platform to distribute our media content as well as expand our user reach and engagement," Alibaba said, adding there would be synergies with its own entertainment units Alibaba Music, Alibaba Pictures and Youku.
(Reporting by Adam Jourdan; Editing by Stephen Coates)
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)