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ANALYSIS: Will McDonald's customers wait for the new Quarter Pounder?

Reuters  |  LOS ANGELES/DALLAS 

By Lisa Baertlein and Liz HamptonLOS ANGELES/DALLAS (Reuters) - Tracy Moore grew impatient as she waited for a Quarter Pounder recently in the parking lot of a McDonald's restaurant in central Dallas. The burger, made with fresh beef and billed as hotter and juicer than the original made from a frozen patty, is part of the company's effort to serve tastier food. But after about four minutes, it was Moore who was steamed. Like other customers who'd ordered the new Quarter Pounder at the restaurant's drive-through, she was asked to pull into a parking space and wait."If it's going to be that ...

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First Published: Tue, June 20 2017. 10:51 IST
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