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Apple unveils cellular watch as new iPhone awaited

Reuters  |  CUPERTINO, Calif. 

By Stephen Nellis

CUPERTINO, Calif. (Reuters) - Inc rolled out a new version of the Watch on Tuesday, marking the first introduction at the company's biggest product launch in years, which was expected to showcase a completely redesigned top-of-the-line

Chief Executive Tim Cook opened the event at the Steve Jobs Auditorium on Apple's new campus with a tribute to co-founder and former CEO Jobs, who died in 2011.

The first major product announcement came from Chief Operating Officer Jeff Williams, who revealed an Watch that includes built-in cellular. Previous version of the watch had required customer to carry a phone for internet access.

Gene Munster, an analyst with Loup Ventures, believes sales of the watch could double or even triple because of the new connectivity. The cellular watch will cost $399.

did not provide sales figures for its watches, but Cook said sales had risen 50 percent from the year before and that the Watch was now the best-selling watch in the world.

Apple's new high-end phone, expected to be called the X, could silence critics who say the company has lost its innovation edge.

also introduced two other phones and an upgraded TV at the event on Tuesday.

The building itself was considered to be Jobs' final product, and Cook spent a few minutes boasting about the design, energy-saving features and public spaces at the new campus, including a flagship Store.

The theatre, never before open to the public, features an expansive glass-enclosed lobby, with two massive white stone staircases leading down to the auditorium. Inside, the decor is similar to that of Apple's stores, with hard maple flooring and tan leather seats.

The new products and the holiday shopping season that follows are the most important for in years.

Shares of Apple, which had been trading slightly lower before the event kicked off, reversed course and were last up about 1 percent.

The new high-end phone is expected to feature an edge-to-edge display with richer colours and facial recognition to unlock the device without a fingerprint reader or physical home button.

The two other models, the 8 and 8 Plus, update the 7 and 7 Plus.

The phones will likely boast a steep price tag. Bernstein analyst Toni Sacconaghi predicts the top-end model will cost $899, though other analysts expect it to top $1,000. That compares to a top base price of $769 for the 7 Plus.

Much of that added cost is driven by more expensive parts, like a higher-resolution display, 3D sensors and more memory capacity.

"Some of these components are just darned expensive. There's just no doubt about that," said Brian Blau, analyst at Gartner.

Blau expects to keep several lower-priced models in its lineup.

The company is also expected to reveal more details about the HomePod, its voice-activated home speaker that competes with Inc's Echo devices and the Google Home speaker.

announced the HomePod in June and said it will ship in December.

(Reporting by Stephen Nellis; Editing by Jonathan Weber, Mary Milliken and Meredith Mazzilli)

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Tue, September 12 2017. 23:40 IST