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AT&T also said it would now offer Time Warner's premium cable channel HBO, home to hit shows such as "Game of Thrones" and "Veep", to all customers on unlimited plans at no additional cost. The No. 2 U.S. wireless carrier in April offered free HBO to some customers on unlimited mobile data plans.
Time Warner has a great brand in HBO and the merger will allow it to leverage HBO to reach more subscribers, AT&T Chief Executive Randall Stephenson said at the Goldman Sachs Communacopia Conference in New York on Tuesday.
Stephenson said he wanted to offer advertisers the same degree of targeting they would get from digital platforms. "The advertising opportunity we think is significant," he said.
Stephenson said AT&T was confident about closing the Time Warner deal by the end of the year.
(Reporting by Laharee Chatterjee in Bengaluru and Anjali Athavaley in New York; Editing by Sayantani Ghosh; Editing by Saumyadeb Chakrabarty)