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British companies to increase ad budgets this year despite Brexit uncertainty - survey


(Reuters) - British companies plan to increase their spending on advertising this year as they expect the UK economy to remain resilient despite the Brexit vote, a survey showed on Wednesday, reversing a previous forecast for a decline in ad budgets.The IPA Bellwether report forecast corporate ad spending would rise 0.6 percent in the current financial year, revising a previous forecast, made in October and reiterated in January, for a 0.7 percent decline.The survey, conducted by IHS Markit on behalf of the Institute of Practitioners in Advertising, said on balance a net 26.1 percent of UK ...

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First Published: Wed, April 19 2017. 04:34 IST