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Global advertising expenditure to grow by 4.1 percent in 2018 - Zenith


By Noor Zainab Hussain(Reuters) - Leading forecaster Zenith lowered its prediction for global advertising expenditure growth in 2018 to 4.1 percent to reach $578 billion by the end of the year, with marginal downgrades in North America, Western Europe and Asia Pacific. Zenith, owned by France's Publicis, had forecast a 2018 growth rate of 4.2 percent in September. It had also estimated 4 percent growth in 2017, down from 4.8 percent in 2016."We expect advertising expenditure to grow more slowly than the global economy as a whole out to 2020," Zenith said. However, a boost of 4.1 percent would ...

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First Published: Mon, December 04 2017. 16:11 IST