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Iceland's Wow Air to launch low cost, long haul flights to India

Reuters  |  NEW DELHI 

By Aditi Shah

NEW (Reuters) - Iceland's plans to launch cut-price flights between and North America, the airline's said, in an effort to attract cost conscious travellers in - the world's fastest-growing aviation market.

"If you draw the shortest flight path from to the of America, it goes right above Iceland," Skuli Mogensen, of said in an interview on Tuesday.

"Shorter flight time means less fuel burn, lower costs and that means cheaper flights," Mogensen said.

is offering one way fares between India's capital, New Delhi, and American cities like New York, and for as little as $199, with a stop in the Icelandic capital of Reykjavic, the company said in a statement.

The Icelandic airline's move comes at a time when Indian budget carriers IndiGo, owned by Aviation, and have said they are drawing up plans to launch low cost long haul flights, including to and the

Wow Air, which plans to fly its new A330neo aircraft to Delhi, will have to compete with Middle Eastern carriers such as and that currently dominate passenger traffic from to the West.

It plans to win with a value-for-money pitch, Mogensen said.

The will offer a range of prices depending on the seating category. That will start with basic, which covers only the fare and excludes charges for the seat, baggage and food, and goes up to premium, which is similar to business class.

"We are the first low-cost to fly into India. It is an opportunity to change the game," Mogensen said.

(Reporting by Aditi Shah; Editing by Mark Potter)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 15 2018. 20:03 IST