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By Maayan Lubell
"We will look closely at the activity of the internet giants to see whether they are abusing their power and breaching the Anti-Trust Authority's rules," the head of the authority, Michal Halperin, told parliament's Economic Affairs Committee.
"The big internet companies, such as Google and Facebook have a sufficient presence in Israel in terms of anti-trust laws ... the law applies to them even if they are not registered in Israel," Halperin said.
The authority would examine whether such companies were misusing their advantages in order to push other players out and monopolise the market, she said.
As in other countries, Israel's traditional media market faces a crisis in the digital age as advertising shrinks and revenues fall.
Halperin told Reuters she expected the regulator to complete its work in 2018.
Corporate taxation has become a hot topic in the wake of revelations of tax avoidance schemes by multinationals, leading to calls for companies to pay more tax.
($1 = 3.4388 shekels)
(Reporting by Maayan Lubell; Editing by Susan Fenton)